A new lead comes in
Today
The form lands in a shared inbox. Whoever sees it first replies, if they remember. Nobody knows which leads went cold.
With the system working
1The lead is in the CRM and assigned to a person within a minute
2They get a reply right away and the owner gets a task
3No answer by day three? The follow-up sends itself
4You see every open lead and how old it is on one screen